Saudi Arabia’s Foodics, a cloud-based restaurant management tech and payments platform, in collaboration with creative agency Foodies Block has revealed details about its latest digital and social media campaign in conversation with Campaign Middle East.
The campaign, which began with a teaser on social media, under the concept “Remember when…?” that referenced outdated restaurant operations from 10 years ago. It raised nostalgic questions such as: “Remember when paper was used to take orders?”; “remember waiting in long lines just to place an order?”; “remember paying in cash and struggling to find spare change?”
After the teaser, Foodics released its brand video, followed by pr
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