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Saudi Focus: Identity, innovation and impact

Twitter research unveils key trends shaping the Saudi conversation in 2022

A recent report by social platform Twitter, developed in partnership with Pulsar and Canvas8, has identified three trends coming to a Kingdom near you. Monitored on Twitter in Saudi Arabia, and analysed by cultural and data experts over a two-year period, the following trends, according to Twitter, are a reflection of what’s happening in Saudi Arabia, what people are actually talking about, and echo the national sentiment:

Identity in Transit: What does it mean to be Saudi?
Across Saudi Arabia, people’s sense of self is being defined by societal changes, and their responses are defining that change. Whether it’s conversations about women working and driving, general economic prog


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