Each brand out there is trying hard to get itself noticed and grab potential customers’ attention; putting your brand in front of your customers is called brand visibility. We can also identify brand visibility as the rate at which your audience sees your brand through various touchpoints, such as social media, search engines, partnerships and more.
We shouldn’t confuse visibility with awareness. Brand awareness is how many people recognise your brand and associate it with its products, services and values. Brand visibility is part of the process of building brand awareness.
Designing and effectively implementing a coherent marketing strategy leads to improved brand visibility and, conseq
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
