Saudi Esports Federation partners with KFC to promote local talent

The three-year partnership aims to develop a robust gaming ecosystem in the Kingdom

The Saudi Esports Federation and Kentucky Fried Chicken have partnered to promote and nurture local talent onto the global esports stage, including an initiative for women gamers.

The three-year partnership aims to develop a robust gaming ecosystem in the Kingdom. This will include a series of events and challenge-based initiatives, a training programme for aspiring gamers, a league for female gamers and a content creation programme.

SEF and KFC will also team up to boost the gaming landscape through high-quality streamed content, such as branded gameplay videos featuring KFC discounts and promotions. 

This will be facilitated through SEF’s streaming programme, Voices of Saudi Esports. KFC’s involvement will play a key role in elevating the platform by delivering engaging and entertaining gaming content. 

Ahmed Albishri, Deputy CEO at the Saudi Esports Federation, said: “By nurturing emerging talents, promoting gender equality in gaming, and providing engaging content, this collaboration marks a significant stride towards building a robust gaming ecosystem in the Kingdom.

The Saudi Esports Federation and PLAY KFC are set to reshape the esports landscape in Saudi Arabia through this dynamic partnership”. 

The partnership will also launch a platform to help female gamers in Saudi, called the First Female Saudi E-League’.

It will provide to compete and the top-performing team will have the opportunity to enter the KFC X SEF accelerator programme, providing them with direct training from professional esports teams and trainers.

This initiative is set to elevate female gamers to the forefront of the gaming industry and provide them with a spot at Gamers8, the biggest gaming and esports festival worldwide, in 2024.

Ozge Zoralioglu, Chief Marketing Officer at KFC, Yum! Brands, said: “What truly sets PLAY KFC apart is the ‘First Female Saudi E-League,’ a realm that echoes our unwavering commitment to inclusivity and empowerment as we champion the growth of female gamers.

Like our world-famous chicken, our partnership with the Saudi Esports Federation promises an experience that lingers, an impact that resonates, and a legacy that’s nothing short of extraordinary.”