The Saudi Esports Federation and Kentucky Fried Chicken have partnered to promote and nurture local talent onto the global esports stage, including an initiative for women gamers.
The three-year partnership aims to develop a robust gaming ecosystem in the Kingdom. This will include a series of events and challenge-based initiatives, a training programme for aspiring gamers, a league for female gamers and a content creation programme.
SEF and KFC will also team up to boost the gaming landscape through high-quality streamed content, such as branded gameplay videos featuring KFC discounts and promotions.
This will be facilitated through SEF’s streaming programme, Voices of Saudi Esport
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