Prince Badr bin Abdullah, the Saudi minister of culture has signed an agreement with Waleed bin Ibrahim, the chairman of MBC Group to launch a new TV channel.
It will celebrate Saudi culture and sets to broadcast a diverse range of programmes focused on its rich history, in addition to current events and offerings.
It aims to solidify the country’s position as a regional hub for culture and achieve its cultural objectives of Saudi Vision 2030.
Airing on MBC’s satellite and digital channels and the streaming platform Shahid, it aims to appeal to a diverse audience through content that reflects Saudi people’s perspectives, heritage, civilisation and culture.
The program
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