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Anup Oommen
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Saudi Arabia’s PIF acquires 54 per cent majority stake in MBC Group for $1.99bn

Anup Oommen
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The announcement follows robust net profits reported in the first half (H1) of 2025, with the Tadawul-listed MBC Group recording 41.07 per cent higher net profits year-on-year at SAR 335.43m ($89.43m).

PIF MBC Group

The Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund, has acquired a 54 per cent stake in Saudi stock exchange (Tadawul)-listed MBC Group, a leading media and entertainment conglomerate in the Middle East and North Africa (MENA) region, through a private transaction with Istedamah Holding Company.

Istedamah Holding Company, a subsidiary of the Saudi Finance Ministry, previously held the substantial stake in MBC Group, which has now been acquired by Saudi Arabia’s PIF.

According to a public filing on the Saudi bourse, PIF acquired Istedamah Holding Company’s 54 per cent stake in MBC Group for an aggregate price of SAR 7.469bn, at a price of SAR 41.60 per share. This tra


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Tags:Arabic contentbroadcastingcommercial activitiesIstedamah Holding CompanyMBC Groupmedia and entertainmentmedia investmentsPIFprivate transactionProductionPublic Investment FundSaudi ArabiaShahidTadawulvideo streamingviewership
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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