Sasan Saeidi has been announced as the International Advertising Association’s (IAA) new world president and chairman. Taking over the reins from the preceding president Joel Netty, Saeidi will hold the position for a two-year term from 2022 to 2024. At the end of the term, Fredrik Borestrom, IAA’s new SVP, will take over the role.
Saeidi was recently appointed as the CEO of Wunderman Thompso’s New York office.
Saeidi’s appointment to the role was decided by IAA’s global board members that make up their global-wide board across the globe. In the new role, Saeidi will be responsible for setting the vision of the IAA along with the executive committee. His role also includes implementing strategic imperat
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