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Samsung makes Gen-Z marketing “Flippin Possible”

The campaign was produced from collaborations with regional musicians, content creators and artists.

Artists involved in the regional Samsung campaign at the launch event.

Samsung Electronics has launched a regional campaign for its Galaxy Z Flip5, in collaboration with Anghami Inc.

The campaign, titled ‘Flippin Possible’, was designed with the aim of targeting Generation Z by celebrating self-expression through the signature phone model.

The inspiration came from the phone being a tool for self-expression, encouraging users to embrace boldness in everything they do and freely express themselves. The campaign intends to represent the fusion of technology and personal style, enabling users to showcase their


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