I’m not a big NFL fan I must say, but I do make it a point to enjoy the spectacle of the Super Bowl each February. Not only because I’m ready and willing to be smothered in the sheer indulgence that the pinnacle of sports entertainment offers the armchair fan, but also as an advertising professional with a keen interest to pulse-check the state of the industry.
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Although much of the discourse is often dominated by halftime shows and performers, the undisputed headline
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