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Sadia gets modern mums grooving in ‘What’s Good’ campaign

The Sadia campaign captures the essence of life at home, the complexity of motherhood, and the feelings that food evokes within a household.

https://www.youtube.com/watch?v=yWBsCC5U87o

“What’s good?” asks Sadia – a subsidiary of Brazilian food producer BRF S.A. – in its latest campaign created in collaboration with creative lead agency Impact BBDO, production house Boomtown, Massive Music, and media agency OMD.

What began as a campaign showing off the variety of flavours and nutritional value within Sadia’s Broasted and Tempura range morphed into a deeper look into how modern mums think, act, and live.

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