In partnership with Binary, Hala, a joint venture between Dubai’s Roads and Transport Authority (RTA) and Careem, has begun to equip a group of taxis with first-of-its-kind Onboard Entertainment Systems(OES) that bring curated informational and entertaining content to its users.
The interactive screens will offer passengers a selection of high-quality lifestyle, news, entertainment, and E-commerce functions on the go.
The initiative is made possible by Hala’s partnership with Binary, an out-of-home (OOH) media technology company with offices in San Francisco and Dubai.
Currently, 250 vehicles of the RTA fleet feature fully interactive, 10-inch display tablets providing passenger
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