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Binary presents its passenger OS at the Dubai World Congress for self-driving transport

“As LiDAR, radar, sensors, AI, and cameras converge, differentiation shifts from mobility to experience. Mobility will not be the product; experience will, and it will decide who wins,” said Santosh Sarma, Co-Founder & CEO of Binary.

At the Dubai World Congress for Self-Driving Transport, Binary showcased its passenger OS running live on an autonomous vehicle.

At the Dubai World Congress for Self-Driving Transport, Binary showcased its passenger OS running live on an autonomous vehicle. Designed as the operating system for passenger time, the OS was paired with purpose-built hardware – together called Binary TV.

With Binary onboard, passengers can see and share their trip, send turn-by-turn navigation to the driver, use in-ride voice translation (20+ languages), and request assistance. They can also watch videos, listen to music and podcasts, play quick games, and explore audio tours – all from a screen-native, touch-first interface.

“As LiDAR, radar, sensors, AI, and cameras converge, differentiation shifts from mobility to experience.


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.