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posted on Jul. 22, 2025 at 8:56 amJul 22, 2025

Royal Jordanian post goes viral with play on Coldplay concert CEO-HR scandal

posted on Jul. 22, 2025 at 8:56 amJul 22, 2025

Royal Jordanian Airlines, and its creative agency of record AdPro&, shares the beauty of simplicity behind its post, which reached more than 1.48 million people organically and generated over 16,000 shares in 24 hours.

Royal Jordanian

Royal Jordanian Airlines has decided to go beyond ‘joining the conversation’ to ‘own the conversation’, after the CEO-HR scandal took the social media meme world by storm.

The controversy – involving the married CEO of Astronomer Andy Byron inadvertently caught cosying up with his Head of HR Kristin Cabot on the jumbotron ‘kiss camera’ at the Coldplay concert in Foxborough, Massachusetts – resulted in software startup company Astronomer sharing a LinkedIn post that “Andy Byron has tendered his resignation, and the Board of Directors has accepted.”

In collaboration with Jordan-based creative agency Adpro& Group, the Royal Jordanian Airlines turned this global controversy into a s

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Tags:AdPro& Group Amman Amman to New York Andy Byron Astronomer CEO Astronomer Head of HR Chris Martin Coldplay Concert creativity Jordan to the US jumbotron camera kiss cam Kristin Cabot Media spend Meme production budget Royal Jordanian Airlines social media trends United States US

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.