From left, Sayed Finianos, Founder and CEO of Scene; and Nada Makhzoum, CEO of Rotana Channels, one of Rotana Media’s entities.Rotana Media and Scene have signed a Memorandum of Understanding (MoU) for a strategic partnership aimed at producing and showcasing modern, youth-oriented content tailored for Arab and Gulf audiences.
The partnership includes the co-production of a collection of micro dramas and short-form series introduced for the first time in the Arab world.
It also includes the adaptation of select Rotana series into vertical (mobile-friendly) formats, aligning with the new digital viewing habits of today’s audiences.
This collaboration aims to mark a new era in Arabic drama production, enhancing its connection with younger generations while opening innovative opportunities for regional creative talent.
Commenting on the agreement, Nada Makhzoum, CEO of Rotana Channels, one of Rotana Media’s entities, said, “Rotana has always been at the forefront of delivering content that evolves with its audience and platforms.”
Makhzoum added, “Our partnership with Scene extends this vision by empowering Arab creativity through new, innovative storytelling formats that reach viewers wherever they are, in the way they prefer to watch.”
Sayed Finianos, Founder and CEO of Scene, said, “This strategic collaboration with Rotana represents a milestone partnership. Rotana’s deep expertise and solid position in the Arab media landscape bring tremendous value to this agreement.”
Finianos added, “Together, we aim to introduce a new generation of short-form dramas for Arab youth, combining high production quality with the spirit of the digital age.”
