ROSHN Group, Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, has introduced a new identity and strategic focus that expands its remit to include asset classes beyond its core residential offering.
This transformation into a multi-asset developer, coupled with a complete rebrand, aims to cement ROSHN’s status as a leader in the Kingdom’s real estate sector and sets the stage for an innovative approach to developing mixed-use projects and multi-asset destinations.
The launch of ROSHN Group’s fresh visual identity is also a significant milestone in its commitment to broadening its real estate portfolio and establishing integrated destinations that cater to society’s diverse needs.
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Through this initiative, ROSHN aims to further enhance the quality of life for the Kingdom and its people and actively contribute to realising the objectives outlined in Saudi Vision 2030, the entity said in a statement.
“At ROSHN, we’ve always taken pride in our role as a leading real estate developer in the Kingdom of Saudi Arabia with a vision to transform urban living,” said Ghada Al Rumayan, ROSHN Group’s Chief Marketing and Communication Officer.
“With our own evolution, this vision becomes even more tangible as we introduce our expanded approach and dedication to improving quality of life through iconic new destinations across the Kingdom. Our growing portfolio now seamlessly integrates forward-thinking amenities and elevated connectivity, fostering opportunities for commercial partnerships, job creation, investment, and economic growth in alignment with Saudi Vision 2030,” she added.
ROSHN brand values
ROSHN embodies a distinctive model in real estate development: its evolution is driven by its commitment to execution excellence and becoming one of the leading regional developers for ESG with the goal of contributing to the Kingdom’s net-zero emissions target by 2050.
ROSHN’s core values of innovation and social responsibility are woven into the fabric of its new strategy. These have also evolved to strengthen the foundations of ROSHN’s partnerships, and its value to customers, citizens, and the Kingdom.
Since its establishment, ROSHN’s evolution has been built on successes in bringing its new way of living to the Kingdom through fully integrated communities and destinations. So far, ROSHN has launched five developments across three Saudi regions.
These projects are distinguished by their modern designs that respect local heritage and offer diverse amenities, fostering vibrant communities that cater to the needs of various residents.
Diversity of projects
ROSHN is set to unveil a portfolio of transformative projects. These projects will showcase a diversity of assets, creating investment opportunities, elevating living standards, and driving economic growth.
The Group’s new portfolio will encompass its core asset classes of 200 million square metres of residential property alongside over four million square metres of gross leasable area retail, commercial, and hospitality; its enabling assets of education, mosques, and healthcare; and its opportunity assets of transport and logistics, including warehouses, industrial parks, and knowledge hubs, and leisure and entertainment, ranging from entertainment centres to fitness hubs.
ROSHN will develop these diverse assets beyond its integrated communities, enabling the brand to amplify living standards, foster economic growth, and contribute to societal progress in alignment with Vision 2030 objectives.
Most recently, ROSHN launched MARAFY in Jeddah, its most ambitious and transformational project to date, with a first-of-its-kind in the Kingdom central canal linking distinct districts set to contribute to writing a new chapter in Jeddah’s lifestyle and realise one of the goals of Saudi Vision 2030 by placing the city among the top 100 most liveable cities in the world.
In the meantime, the launch of the iconic ROSHN Front retail and lifestyle destination in Riyadh marked the Group’s first foray into new real estate verticals, standing as an early milestone on its diversification journey.
With more projects across the Kingdom, ROSHN’s evolution aims to bring a clear identity to the Group’s portfolio and delivery, attracting new investment and partners to the Kingdom in support of Vision 2030 goals.
