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ROSHN Group unveils rebrand, evolution into multi-asset developer

Through the rebrand, ROSHN aims to strengthen its strategic expansion and solidify the group’s new identity as the Kingdom’s champion of mixed-use, multi-asset destination real estate and a key enabler of Vision 2030 goals.

ROSHN Group, Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, has introduced a new identity and strategic focus that expands its remit to include asset classes beyond its core residential offering.

This transformation into a multi-asset developer, coupled with a complete rebrand, aims to cement ROSHN’s status as a leader in the Kingdom’s real estate sector and sets the stage for an innovative approach to developing mixed-use projects and multi-asset destinations.

The launch of ROSHN Group’s fresh visual identity is also a significant milestone in its commitment to broadening its real estate portfolio and establishing integrat


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