Zainab Imichi Alhassan, Managing Director, POP Communications discusses the PR convergence-feedback loop.
In PR, we often find ourselves juggling two realities, traditional media, which anchors credibility, and digital platforms, where speed and engagement dominate.
As campaigns stretch across TikTok, LinkedIn, and everything in between, traditional media can sometimes feel like a slower, less adaptable player in the mix. But for PR agencies in the UAE, where newspapers, magazines, TV, and radio remain critical, abandoning traditional media is not an option.
The question isn’t whether traditional media still
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