Rizk Haddad joins Walee as head of monetisation – MENA

Walee,  a creator economy platform,  welcomes Rizk Haddad as head of monetisation, Middle East and North Africa and Turkey (MENAT). Hadad’s role will be based in Dubai, UAE.

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With more than 15 years of experience in strategy, marketing and building distribution networks, Haddad’s expertise is to establish businesses and develop monetisation strategies, with a focus on innovative digital products and services, across MENA, Turkey and Asia Pacific. He has worked companies such as, Zee Entertainment, Webedia and CNBC Asia and has an MBA in Strategy and Entrepreneurship from London Business School.

Najib Sabbagh, managing partner, Walee MENA said, “Our main objective as an emerging regional company is to invest in the right talent who are perfectly aligned with our journey – Rizk’s entrepreneurial spirit and  deep understanding of the advertising and media landscape will enable him to drive our strategy and client acquisition efforts. Having served in our target industries, from telecom, media and entertainment to technology, he will accelerate Walee’s growth by establishing a strong portfolio of brands, businesses and agencies looking to benefit from the power of our innovative creator solutions.“.

Ahsan Tahir, CEO, Walee global added, “Rizk is an exceptional professional who can help our clients derive the true value from Walee’s interoperable martech suite for their funnel needs, and deliver at scale  – from building awareness with influencer marketing campaigns and AI-driven influencer insights, managing their brands using Walee’s social listening and digital service center platforms, to accelerating conversions via Walee Shops, a dynamic social commerce solution.”