WHAT ARE THE BIGGEST SHIFTS YOUR INDUSTRY WITNESSED LAST YEAR?
Last year, our industry witnessed a significant shift towards meeting clients’ demand for larger scale shows, emphasising a desire for events that are bigger, better, and bolder than ever before.
This transition signifies a departure from traditional execution methods, with clients seeking innovative approaches to captivate their audiences and differentiate themselves in the market.
At BUREAU BEATRICE we’ve embraced this change by reimagining our strategies to deliver unforgettable experiences that exceed our clients’ expectations and set new standards in the industry.
WHAT WILL BE THE MOST NOTABLE CHANGES IN 2024?
While we are category agnostic we do have small bias towards luxury brands. We’ve witnessed a rise in appetite towards more interactive experiences and large scale shows.
There is less of a focus towards traditional channels and true belief that new forms of brand experiences can live outside of the realm of 6-second content – gaming, apps, AR VR etc are now part of the tool kit to help build better and more meaningful consumer connections.
HOW IS THE ROLE OF YOUR AGENCY CHANGING?
Our role is not so much changing as it is being anchored in a new technology reality. We built BÉATRICE on the belief that brands needed more. We mirror to best of our ability the pace of culture and try to create at the speed of it.
HOW ARE CLIENTS’ DEMANDS CHANGING?
Clients’ demands are evolving as they become more daring and seek to challenge the status quo. They are increasingly pushing for innovative solutions that break away from conventional approaches and defy industry norms.
As a result, our agency is adapting by embracing this appetite for innovation, crafting bold and unconventional strategies that push boundaries and deliver truly transformative outcomes for our clients.
-By BUREAU BÉATRICE’s Co-founder and CEO Kevin Alderweireldt and Co-Founder & Chief Creative Officer Jon S. Maloy
