The future of digital agencies? Spot the trapdoor right there. How easy would it be to slip back into the old debate of traditional versus digital?
Instead, let’s ask a different question: what do our clients need?
Quite a lot. More than ever, in fact.
The connected age
We are living through one of the most profound technological transformations in human history. Pretty soon, everything will be connected: our homes, our cars, even our bodies. For better or worse, life is navigated via a series of screens.
We want it all: simple and contextual, authentic and real-time, entertaining and shoppable, disruptive and personal, time- shifted but with a sprinkle of ‘now’. Digital has rewired
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