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Anup Oommen
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Rethinking Saudi Arabia brand strategy

Anup Oommen
posted on

Supreme Hospitality KSA’s Jana Bader talks about the intersection of AI, women’s buying power and authenticity in marketing.

Jana Bader, Managing Director, Supreme Hospitality KSA on Saudi Arabia brand strategyJana Bader, Managing Director, Supreme Hospitality KSA

Declared by the Ministry of Media as the Year of Media Transformation, 2024 marked a pivotal moment in Saudi Arabia’s ambitious push to modernise its media sector, with targets set to grow the nation’s gross domestic product (GDP) contribution to SAR 16bn and create more than 11,000 new media jobs by year-end. Going forward, one can expect continued investment in this space.
The marketing landscape in Saudi Arabia is undergoing rapid transformation. With the rise of artificial intelligence (AI)-driven strategies and women as significant economic contributors, the industry must navigate an evolving ecosystem demanding authenticity, innovation, and cultural relevance.
But brands must ask:


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Tags:AIArtificial IntelligenceConsumer behaviourCultureJana Baderlocal talentpreferencesR&Dresearch and developmentSaudi focusSaudi marketSaudiFocusSupreme Hospitality KSAVision 2030women
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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