Dubai-based digital marketing agency Netizency just signed a retainer with a retailer: Al Futtaim, Marks & Spencer’s regional franchisee has chosen Netizency as their new digital marketing agency for the Middle-East to manage the social media accounts of the British multinational retailer.
Al Futtaim issued a multi-agency RFP in late October 2021, with the objective of finding a digital marketing partner that would help elevate its content in the region, while building on some key objectives for the brand including footfall, app and website visits, and increasing awareness for its food range.
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