It’s been a pretty inauspicious start to the Cannes Lions festival for the Middle East and North Africa, with only 13 pieces of work making the cut in the first seven shortlists unveiled this morning.
The region has picked up no shortlists in the direct, promo and PR categories, leaving it to Y&R Dubai to wave the flag in print and outdoor.
Y&R Dubai has work for clients Harvey Nichols, Neenah Paper and Microsoft shortlisted in the press category, with JWT Dubai bagging one for its Reynolds Fine Carbure Pens campaign. TBWA\Raad has one shortlist for The Fridge and Elephant Cairo also has one for Lika Gum’s ‘Out of this world’ (pictured).
In outdoor Y&R Dubai has been shortli
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