Sameer Rana, CMO of Beyond ONE
In a world where algorithms anticipate our desires before we even articulate them, and where instant gratification is just a click away, it’s easy to mistake the illusion of convenience for true value. But beneath the shiny veneer of hyper-personalised ads and endless scrolling lies a gnawing discontent.
Are our lives truly enriched by the constant barrage of digital noise? Or are we, as Steve Jobs once said, losing sight of what truly matters – “the people you have, and how you’re led”?
Change in perception and priorities
The answer, resoundingly, is yes. The 2024 EY Future Consumer I
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