As part of its strategic expansion plan to build destination awareness, The Red Sea Development Company (TRSDC) has appointed Think Strawberries – a tourism representation company – as its partner across the GCC to develop the region’s outbound ultra-luxury travel market.
Are you interested in improving your numbers game? Making content optimised for maximum returns and engagement? Gain insight into measurement and managing metrics through content, data and technology, in a morning of networking and opinions at the next Campaign Breakfast Briefing. Register now.
Pioneering an ambitious path to lead the way in regenerative tourism, TRSDC was established to drive the development of The Red Sea and AMAALA, two luxury, regenerative tourism destinations. Both destinations promise to change the face of luxury travel.
Emerging on the west coast of Saudi Arabia, The Red Sea is designed as a regenerative tourism destination that goes beyond sustainability paving the way for the next generation of luxury travel. Set to debut next year, The Red Sea will offer a stellar lineup of 16 branded resorts including the likes of The Ritz Carlton Reserve, Raffles Hotels & Resorts, Six Senses, St. Regis and Grand Hyatt among others. By 2030 the destination will comprise 50 resorts across 22 islands and 6 inland sites. The destination will also feature an exclusive international airport, an 18-hole championship golf course, luxury marinas and indulgent entertainment and leisure facilities.
AMAALA, another exquisite destination in line with Saudi Arabia’s Vision 2030 tourism roadmap, is shaping up as a global luxury wellness destination focusing on transformative personal journeys inspired by wellness, arts, and the purity of the Red Sea. The destination will start welcoming its first guests by the end of 2024 and will consist of eight hotels and a plethora of high-end retail establishments, fine dining, wellness, and recreational facilities.
While addressing the collaboration with Think Strawberries, Loredana Pettinati, senior travel trade director, stated, “As we gear up to welcome our first guests in 2023, at TSRDC we have unswerving trust in Think Strawberries for its expertise in curating and implementing a cross-channel marketing and PR strategy and are confident our destinations are sure to be rightly positioned and developed within the GCC market.”
Amit Kishore, founder, Think Strawberries MENA, “We at TS pride ourselves on helping our clients evolve, promote and protect their brands all the while tapping into new markets. The Red Sea and AMAALA are unique destinations setting new standards in the luxury travel segment, which we are privileged to represent and look forward to playing our part in taking them to new markets in the region.”
The first phase of The Red Sea will see the opening up of its exclusive international airport alongside a cast of world-class resorts in 2023 whereas AMAALA’s first phase is expected to welcome its first guests by the end of 2024.
