Motivate Media Group and Motivate Val Morgan, the official UAE representatives of the Cannes Lions Festival of Creativity, have conducted a ‘victory tour’ to celebrate the winning agencies in the UAE who collectively lifted 23 metal cats, including one Grand Prix, three Gold Lions, five Silver Lions, and 14 Bronze Lions, at The Cannes Lions Awards 2024.
Winning agencies from the UAE included Impact BBDO, Leo Burnett MEA (Middle East & Africa), FP7 McCann, Saatchi & Saatchi MEA, MullenLowe MENA, McCann Health, and Serviceplan Group Middle East, alongside the brand Floward MENA.
To commemorate these wins, Avinash Udeshi, the Chief Operating Officer of Motivate Val Morgan, also representing Motivate Media Group, visited the winning agencies through September and early October to officially hand over the shiny Cannes Lions trophies to the winning teams.
The first pit stop on the victory tour was at the MCN offices, which witnessed trophies being handed out to FP7 McCann MENAT’s Tarek Miknas and team, as well as MullenLowe MENA’s Paul Banham,
McCannHealth’s Karen Kamel and their teams. The award distribution was led by Ghassan Harfouche, Group CEO, MCN MENAT, following which Avinash Udeshi congratulated the team.
Motivate Media Group and Motivate Val Morgan then stopped by the Impact BBDO offices to hand over the only Grand Prix win for the region and recognise the team that lifted the Regional Agency of the Year (MENA) award at Cannes Lions.
Avinash Udeshi opened the award distribution, following which Dani Richa, Chairman, BBDO Europe, Middle East and Africa, shared remarks on the wins. Impact BBDO’s Ali Rez and Rana Sadek received the trophies on behalf of the team.
The third stop on the UAE Cannes Lions victory tour was at the Serviceplan Group Middle East offices.
The agency’s Managing Partner Natalie Shardan and her team collected the Cannes Lions trophy before the creativity caravan rolled on.
The grand finale witnessed Motivate Media Group and Motivate Val Morgan celebrate under the Publicis Groupe roof, handing over trophies to Leo Burnett MEA and Saatchi & Saatchi MEA.
Trophies were received by Nathalie Gevresse, CEO, Publicis Communications – UAE, as well as Saatchi & Saatchi MEA’s Ramzi Sleiman, Leo Burnett MEA’s Kalpesh Patankar and their respective teams. There’s no doubt about it: from innovative campaigns to groundbreaking ideas, the UAE continues to push the boundaries of creativity.
Dubai Lynx, the regional awards run by Cannes Lions, are now open for entries and will take place on 9 April, 2025. Find out more at dubailynx.com.
