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Recapping the region’s roar at the Cannes Lions Victory Tour

Motivate Media Group and Motivate Val Morgan celebrate the regional winners from The Cannes Lions Awards 2024.

Motivate Media Group and Motivate Val Morgan, the official UAE representatives of the Cannes Lions Festival of Creativity, have conducted a ‘victory tour’ to celebrate the winning agencies in the UAE who collectively lifted 23 metal cats, including one Grand Prix, three Gold Lions, five Silver Lions, and 14 Bronze Lions, at The Cannes Lions Awards 2024.
Winning agencies from the UAE included Impact BBDO, Leo Burnett MEA (Middle East & Africa), FP7 McCann, Saatchi & Saatchi MEA, MullenLowe MENA, McCann Health, and Serviceplan Group Middle East, alongside the brand Floward MENA.
To commemorate these wins, Avinash Udeshi, the Chief Operating Officer of Motivate Val Morgan, also representing


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