Ras Al Khaimah Tourism Development Authority partners with Beautiful Destinations, using the power of short-form video in a new creative video campaign.
As a destination of the future, RAKTDA takes a fresh approach to the traditional media campaign with an experiential destination itinerary through short form video.
The campaign is live across RAKTDA’s leading markets across three phases with different themes: Mountain Adventures, What to do in RAK and Desert Beyond the Dunes.
It aims to drive brand affinity and consideration in key markets, as well as increase awareness in new territories through ‘showing’, rather than ‘telling’ potential visitors what awaits the
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