In the UAE, streetwear and sneaker culture is booming. ‘Sneakerheads’ are sporting some of the most revered shoes from around the world. To say Nike dominates this space would be an understatement.
While the sneaker scene here is relatively new, young and trendy consumers are clamouring to get their hands on extremely rare, limited-edition pieces to add to their collection. They are known as the holy grail.
Nikita Efremov recently launched its flagship store at Dubai’s Mall of Emirates, tapping into this trend with an inventory of some of the most coveted and rare collection of sneakers. These include the Nike Air Jordan 1 High OG SP Fragment Design x Travis Scott which are going for AED 14,990.
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Tags:Nike
