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Ramadan round-up: New campaigns so far

As the holy month starts, we look at some of the campaigns that have caught our eye, and those giving back

We start with luxury Swiss watchmaker TAG Heuer’s ‘Time is a Gift’ Ramadan campaign, tastefully shot with crescent moonlight imagery.

It says the campaign “recognises the deep cultural significance of Arabian heritage and traditions”.

“In celebration of Ramadan, TAG Heuer unveils its latest campaign, drawing inspiration from the diverse phases of the moon.

“They not only represent the current moment but also signify the ever-flowing passage of time, expressing movement and highlighting TAG Heuer’s role as the ultimate timekeeper.”

Next up, we have Samsung which has unveiled its ‘Welcome AI this Ramadan’ campaign, offering consumers an opportunity to embrace the latest in


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