Can you tell us more about why and how the research study behind the infographic (below) was conducted?
Ramadan has always been the perfect opportunity for brands to connect with their consumers. But in the face of the ongoing Covid-19 pandemic, many brands are uncertain about what to expect this year.
As part of Choueiri Group’s ongoing efforts to support our clients with consumer insights and empower data-driven decisions, we designed a survey targeting Arab consumers across key markets and managed to achieve a total sample of 1,900 in KSA, 500 in the UAE, and 1,900 in Egypt.
In this research, we explore how consumers feel about the current situation and how they are responding to the
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