Purple Brain and 24/7 Sports announce collaboration

Football player Lionel Messi shooting content in front of a camera
(Credits: Purple Brain)

Purple Brain and 24/7 Sports have partnered up for a joint venture aimed at providing content services for various entertainment sectors in Saudi Arabia, particularly the sports industry.

Saudi company Purple Brain offers storytelling and production services to create digital experiences, while 24/7 Sports produces content for athletes and sports organisations.

The collaboration between these two entities is aimed at providing football players in Saudi Arabia with content creation and execution services to showcase talent and the personal journeys of the Athletes.

“Together, we aim to revolutionise the way football players engage with their fans and create unforgettable content experience,” said Otbah Rayess, Executive Producer at Purple Brain.

Credits: Purple Brain

Football culture in Saudi Arabia

Saudi Arabia has been pulling big moves in the football sector. Following Saudi Arabia’s performance at the FIFA World Cup last year where the team beat Argentina, the already-prevalent football culture has strengthened.

Major players such as Cristiano Ronaldo, Lionel Messi, Kylian Mbappe and Karim Benzema were offered million-dollar deals to play in Saudi Pro League. Out of which, Ronaldo and Benzema have accepted the deals to move to Saudi’s football clubs.

24/7 Sport’s Executive producer, Mario Padilla added,  “Saudi Arabia has a passionate football culture, and we are excited to bring our expertise and innovative content solutions to the market.

“Through this joint venture, we look forward to providing football players with the tools they need to amplify their personal brands and connect with their fans on a deeper level.

“With our expertise in insightful production combined with 24/7 Sports’ global capabilities, we are confident in our ability to tell captivating stories and deliver exceptional services to the Saudi sports industry.”

As part of the joint venture, Purple Brain and 24/7 Sports will collaborate  with local football clubs, athletes, and sports organisations to produce content campaigns for Saudi Arabian football players.

These initiatives will include social media content, behind-the-scenes videos, player documentaries, and interactive fan experiences.