FeaturedThe WorkVideo

Expo City Dubai unveils new film to showcase its transformation

The former Expo site wants to present itself as a visionary world of sustainable living

Expo City Dubai has launched a new film showing its grand vision for the future.

 Crafted by Emirati director Ali Faisal Mohamed Mostafa and Boomtown Productions, the film’s inspiring visuals and emotive storytelling hope to leave an indelible impression on viewers of Expo City Dubai’s commitment towards a cleaner, healthier and brighter future.

 Featuring Her Excellency Reem Al Hashimy, UAE Minister of International Cooperation and CEO of Expo City Dubai Authority, Saatchi & Saatchi MEA unveiled the film.

Expo City Dubai has positioned itself as a beacon of beauty, entertainment, and culture. Ultimately it will be a place to call home, to raise families, to live and learn as a vibrant hub of thriving communities.

Jad Hindy, SVP Marketing, Expo City Dubai, said, At the heart of Expo City Dubai lies a profound commitment to deliver a sustainable future for generations to come”.

Ramzi Sleiman of Saatchi & Saatchi UAE added: “Our film for Expo City Dubai captures the optimism Expo 2020 brought to the world and how that spirit continues to thrive in this new city. We are proud to be a part of this extraordinary project that embraces sustainability and innovation.”

Earlier this year, Expo City Dubai launched the first phase of Expo Valley and Expo Central – its new residential developments  aimed at redefining urban living within a smart, sustainable, people-centric city of the future.

For more information about Expo City Dubai and its visionary plans, visit www.expocitydubai.com/en/


UAE Minister of International Cooperation and CEO of Expo City Dubai Authority: Reem Al Hashimy

  • Chief Marketing & Sales Officer: Sholto Douglas-Home
  • Senior Vice President – Marketing: Jad Hindy
  • Marketing Director: Howaida Rabee
  • Senior Marketing Manager: Malak ElNahas
  • Communications Director: Katy Granville
  • Agency: Saatchi & Saatchi UAE
  • Production House: Boomtown
  • Director: Ali Faisal Mohamed Mostafa
  • Executive Producer: Daniel Kilalea