Rawan Yaqub, Head of Zenith Saudi Arabia.Zenith, the media agency under Publicis Groupe Middle East, has appointed Rawan Yaqub as Head of Zenith Saudi Arabia, reinforcing its strategic focus on talent, leadership and local market depth.
With nearly two decades of experience across integrated, multi-market media, Yaqub brings a strong combination of global insight and deep-rooted understanding of the Saudi market.
Through her career, Yaqub has worked with some of the Kingdom’s most prominent brands, including Almunajem, L’azurde, MANGO, KUDU, Blooming by AlNahdi, the Red Sea Film Festival, Misk Foundation, Masar Destination, Red Sea Global and New Murabba.
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In her new role, Rawan will lead Zenith’s strategic direction and growth in Saudi Arabia. Her remit includes expanding operations, strengthening client partnerships, and building a high-performing, future-ready team.
Commenting on her appointment Firas El Zein, CEO, Zenith, MENA said, “Rawan’s track record with some of the Kingdom’s most influential brands gives her a unique perspective on what clients truly need today. I’m confident she will bring the focus, agility, and leadership required to strengthen our partnerships and drive meaningful results in Saudi Arabia.”
El Zein added, “Rawan is an excellent addition to the team, she brings valuable skills and a fresh perspective that will drive innovation and success. Her expertise and dedication position her perfectly to contribute to Publicis Media’s ongoing journey of growth in Saudi Arabia.”
Yaqub began her career at Publicis Groupe in Riyadh, where she built a strong foundation in strategic communications and media planning, giving her valuable experience with the Groupe’s operations and culture.
A graduate of the University of Michigan (Ann Arbor), she is certified across key digital platforms including Meta, Google, LinkedIn, Twitter (X), TikTok and Snapchat, reflecting her ongoing connection to the evolving media ecosystem.
Her leadership comes at a pivotal time, as brands in the Kingdom seek deeper, more agile and locally grounded media solutions in line with Vision 2030.
Yaqub said, “I’m incredibly excited to be back with Publicis Groupe, a name that stands for creativity, innovation, and impact. There’s no better time to be working in a market as vibrant and fast-moving as Saudi Arabia. I’m fully committed to delivering on the Groupe’s bold vision, supporting our clients’ growth, and contributing meaningfully to the Kingdom’s transformation. It’s a privilege to be part of this journey at such a pivotal moment.”
She is also a strong advocate for empowering women and youth. She currently serves on the advisory board of the Women Board of Directors. Outside of work, Yaqub is passionate about wellness and believes in maintaining balance to fuel creativity and focus.
This appointment strengthens Zenith’s position in Saudi Arabia, ensuring the agency delivers strategic, business-driven media solutions that are both globally competitive and locally relevant.
