From left, Influential CEO Ryan Detert and Publicis Groupe CEO Arthur Sadoun.
Publicis Groupe has revealed that it has entered into a definitive agreement to acquire Influential, an influencer marketing agency and platform, which connects brands to audiences by developing, deploying, and optimising creator-driven digital campaigns.
Influential has a proprietary AI-powered technology platform with over 100 billion data points, coupled with its network of over 3.5 million creators. The platform also includes access to and data on 90 per cent of global influencers who have more than 1 million followers each, and currently se
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