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Anup Oommen
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Publicis Groupe set to acquire influencer marketing platform Influential

Anup Oommen
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Influential has a proprietary AI-powered platform with 100 billion+ data points, coupled with its network of 3.5 million+ creators, including access to 90 per cent of global influencers who have more than 1 million followers each.

From left, Influential CEO Ryan Detert and Publicis Groupe CEO Arthur Sadoun.

Publicis Groupe has revealed that it has entered into a definitive agreement to acquire Influential, an influencer marketing agency and platform, which connects brands to audiences by developing, deploying, and optimising creator-driven digital campaigns.

Influential has a proprietary AI-powered technology platform with over 100 billion data points, coupled with its network of over 3.5 million creators. The platform also includes access to and data on 90 per cent of global influencers who have more than 1 million followers each, and currently se


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Tags:acquisitionad-spendAIAI technologyArthur SadounCommerceConnected TVcontent creatorsCreator Contentcreator economycreatorsdata pointsEpsilonfollowersinfluenceInfluencer marketinginfluencersinfluentiallinear TVmediamedia landscapePublicis GroupeRyan Deterttalent
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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