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posted on Nov. 04, 2024 at 9:00 amNov 4, 2024

PUBG Mobile, Baskin Robbins team up for in-game campaign

posted on Nov. 04, 2024 at 9:00 amNov 4, 2024

"By leveraging both in-store and digital activations, we ensured that the campaign was omnipresent in both physical and virtual spaces, creating a holistic experience for consumers," Tencent Games' Joe Zoghbi said.

https://www.youtube.com/watch?v=-ryOsFrOX2U

Free-to-play battle royale video game PUBG Mobile has entered a ‘sweet’ partnership with Baskin Robbins with a marketing campaign for gamers in the GCC region within their mobile games.

PUBG Mobile players who shop with Baskin Robbins were able to unlock exclusive in-game skins and were able to enter into some ‘ice-cool competitions’ to win in-game currency and co-branded prizes. They were also given access to free ice cream scoops with limited-edition packaging.

Discussing the strategic thought behind the campaign, Joe Zoghbi, Publishing Lead, Level Infinite MENA at Tencent Games Global, told Campaign Middle East, “The goal of this

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Tags:Advertising Bahrain banners Baskin Robbins Brand digital screens in game advertising in-game marketing in-store displays Joe Zoghbi KSA marketing Morocco PUBG Mobile Tencent Games tent cards UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.