The early-20th century was weird and wonderful. Picture the scene, Catalonia’s foremost surrealist, Salvador Dali (pointy moustache, paranoid eyes), is sitting upright in a chair with a mixing bowl resting on his lap. In his hands he holds a metal spoon pressed to his chest. He relaxes his body and drifts into the earliest stages of sleep. As he does, his hands release the spoon, which bounces into the bowl, waking Dali before he manages to reach any real slumber. Somewhere along the micro-bridge between his conscious and subconscious mind, are images of melting clocks, 4-dimensional giraffes, giant chessboard waterbeds and other peculiar things that we are fascinated by to this day.
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PR’s hunt for novel creativity, by Ogilvy’s Joe Lipscombe
By Joe Lipscombe, regional director of content strategy, PR & Influence, Ogilvy MENA.
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