By Jonathan Ashton, head of marketing and communications, Krohne Middle East and Africa
Company reputation and the attached perceived valuation of that same entity can, sometimes, work along similar lines to personal reputation. This is a great starting point for most public relations professionals to take, as it allows them to run similar tests and procedures in both tracks and also, as the C-suite reputation tends to be closely linked with the company they run, they tend to impact each other. A recent LinkedIn survey claimed that 49 per cent see leadership reputation as a key driver of company reputation. Two birds with one stone, you might say.
So how do you bounce back from a digital re
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