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posted on Sep. 11, 2025 at 9:20 amSep 11, 2025

Property Finder unveils ‘It All Starts Here’ integrated campaign

posted on Sep. 11, 2025 at 9:20 amSep 11, 2025

The integrated campaign was rolled out across OOH billboards, radio, social media platforms, podcasts, and strategically expanded into community-driven platforms such as Quora and Reddit.

Property Finder

Property Finder has revealed the strategic rollout of the ‘It All Starts Here’ integrated marketing campaign, timed perfectly during a peak real estate period that combines back-to-school, the end of summer, the influx of new arrivals in the UAE – all of which reportedly make it a prime time for renting, buying and investing in homes.

The main objective of the campaign was to sustain strong brand awareness and drive engagement with the brand’s platform by communicating both its functional and emotional benefits.

The integrated campaign was rolled out across out-of-home (OOH) billboards, radio, social media platforms, and podcasts. It was also strategically expanded into community-driven

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Tags:Advertising audience engagement back to school billboards brand awareness buying content partnerships digital channels Dubai Engagement integrated marketing campaign investing marketing Mindshare OOH Out-of-home platforms podcasts Property Finder property market Publicis Groupe Publicis Groupe Middle East Quora radio Reach real estate Reddit renting Sevgi Gur social media sponsorships traditional channels UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.