Property Finder, a regional PropTech company, has announced the launch of a new marketing campaign for its feature, Superagent. The integrated brand campaign, that’s called ‘Get what you see,’ highlights one of the biggest pain points in a home-seeker’s journey which is the lack of authenticity in listings and the process itself, proposing Superagent as the solution in each scenario. The campaign was carried out by Sharpcake.
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According to a brand survey conducted by Property Finder, 44 per cent of home-seekers in the UAE regard ‘trust’ as a primary criterion, with unreliable agents being a key pain point for them. Homebuyers often face a common challenge with fake listings, late responses, unavailable houses and amenities that are different from what was advertised in the respective listing.
Property Finder aimed to establish a sense of trust amongst homeseekers by offering authentic data and guidance. It aims to further this effort with the launch of Superagent, a feature that will make the home seeker’s journey effortless and convenient. The ‘Get what you see’ campaign will be digital-first, it will also be spread across all brand’s touch points including the website, social media and influencers, radio, and creative outdoor activation.
The campaign consists of three 15-second videos that will run on digital platforms. Each video illustrates what it feels like when a promise of a great home, amenity, view, etc. turns into a mere illusion when you actually walk in for a viewing and find it nothing like what you were promised. The narrative then proposes Superagent as the solution that ensures one gets exactly what they see.
Sevgi Gur, CMO at Property Finder said: “We launched the brand campaign to underpin the experiences property seekers go through when looking for their dream homes. We dived into the research and noticed that the primary complaint was poor interaction with agents in the market. Through this campaign, the narrative reflects a pronounced testament to our exemplary attention to homeseekers’ evolving demands, underscores our commitment to ensuring their search for a new home is seamless.”