Native advertising is set to become a “major force” in regional the Middle East and Africa markets. That’s according to Elie Chammas, the new Regional Commercial Director for Project Agora – a leading Media Technology company with activity across CEEMEA & LATAM and a very strong presence in the MEA region.
Chammas will help the company collaborate more closely with local and regional media publishers, offering tech solutions that help both publishers and brands and encouraging new industries to adopt native advertising.
Q&A with Elie Chammas
Q. What makes native advertising effective?
Native advertising undoubtedly represents the 3rd pillar (next to search and social)
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