Project Agora is introducing the all-new native Carousel Ads. This ad format is designed to give brands a dynamic, interactive way to promote their products and services, helping them capture more attention and drive higher engagement.
Carousel Ads are a powerful ad format that combines multiple images into a single interactive experience. By enabling users to scroll through a range of images in one ad unit, this format provides a richer, more engaging experience for audiences.
Whether showcasing a series of products, highlighting various service features, or presenting multiple offers, this ad format is built to improve the likelihood of conversions.
The ads appear mid-article and in-feed under articles, right in the center of attention on the most premium local and global publishers. These placements ensure that the ads are seamlessly integrated into the user experience in trusted, high-quality environments.
Showcase multiple products at once: The format allows brands to display several products within a single ad, making it easier for potential customers to explore more offerings without needing to click away.
Highlight different features: When promoting a service, brands can use carousel ads to demonstrate multiple features, giving users a comprehensive view of what’s available.
Promote multiple offers: For brands running several promotions or deals, carousel ads enable all offers to be featured in one place, making it easy for customers to compare and choose.
Engage audiences with benefits: By showing various benefits or use cases of a product or service, carousel ads can be a powerful tool to influence purchasing decisions through an interactive experience.
Maximise visibility and impact: Showcase your multi-offering at the center of attention in the most impactful placements of top premium local and global publishers.
The ads are built with interaction and engagement in mind. The swipeable nature of the ads naturally draws users to explore more content, increasing the chances that they’ll spend more time with the brand and consider taking action.
By offering multiple visuals and messages in one compact unit, carousel ads also make it easier for brands to communicate value more effectively and creatively.
