A lot of us, closely associated with digital marketing, are always on the lookout for embracing something new – a novel concept, BETA features, brand new platforms, newer media channels, etc. The fast-paced, ever-evolving nature of digital is to blame for our never-ending wants. Seldom has digitally disappointed us with whatever it has brought forth. This is true even though some things have been half-baked when they came out. However, conscious and proactive user feedback, flowing in for Advertisers, Agencies & Platform evangelists have ensured that these quickly evolve into high potential opportunities. Programmatic digital out-of-home (pDOOH) is one such channel.
pDOOH refers to the
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