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Programmatic and data giants Crimtan and Adara partner up to supercharge customer acquisition

Adara, specialise in verified identity and permissioned data, and Crimtan, dynamic programmatic specialists join forces to form a partnership for programmatic advertising – and supercharge brands’ customer acquisition.

Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with Crimtan’s intelligent lifecycle marketing capabilities, based around the audience, investment and creative intelligence.

Crimtan is the expert in lifecycle marketing for programmatic. They are trusted partners who deliver the most relevant, consented programmatic advertising that drives exceptional incremental ROI across every stage of the customer lifecycle.

Crimtan’s dynamic creative capabilities mean that they can deliver thousands of variations of creative and messaging to brands’ prospects and customers.

ADARA’s privacy token technology harmonizes disparate identities wh


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