Production industry snapshot: Growing opportunities and challenges
Production house Artology’s founder and executive director Alaa Al Akawi shares a snapshot of the growing opportunities and challenges in the production industry, from the surge in demand for video-based content to the influx of new content creators.
With governments and brands leaning heavily into video-based content, have more opportunities for work been created?
Absolutely. The surge in video-based content has created significant opportunities in our industry. With more than 75 per cent of our clients being government or semi-governmental and a growing
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