Katie Smith, Creative Director, Ounass.ae
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from July is by Katie Smith, Creative Director at Ounass.ae
Saadiyat Cultural District: Be Moved in a Thousand Ways
The intersection of where creativity and innovation meet has always been a personal sweet spot for me.
This campaign feels truly rooted in that, utilising “neural data technology” to create mesmerising visuals, used as a backdrop to the diverse, dynamic and let’s say some budget-blowing big n
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