Private View by Natasha Demetriou, Head of Post Production, NaF+ Dubai.Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Natasha Demetriou, Head of Post Production, NaF+ Dubai.
Volkswagen Middle East: A Different Kind of Love
I’m not at all bothered that the car isn’t front and centre here – because this isn’t about showing off sheet metal; it’s about selling a story to the end user. Everyone tends to lean on the ‘heartfelt’ cliché kind of content, but this manages to also feel fun, warm, and relatable – without the usual schmaltz.
McDonald’s Bahrain: Buy th
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