ADscholars has entered into a partnership with FIFA+, the official global digital platform of FIFA, as the exclusive sales partner for the GCC and INSEA regions.
This collaboration opens opportunities for brands to align with FIFA+’s audience and engage with over 300 million fans across these markets.
FIFA+ is the definitive destination for football lovers worldwide, offering an unmatched combination of live matches, highlights, original documentaries, archival footage, and behind-the-scenes stories from FIFA’s men’s, women’s, and youth tournaments.
Available in multiple languages and localised for different regions, FIFA+ brings the passion, drama, and culture of the game directly to fans’ screens – anytime, anywhere. More than just a streaming platform, FIFA+ represents the heritage and authority of the global governing body of football, ensuring a brand-safe environment for advertisers and a premium experience for viewers.
Through this partnership, brands in the GCC and INSEA can access advertising formats including video, Connected TV (CTV), display, and rich media, supported by audience targeting and campaign measurement capabilities.
“This exclusive collaboration with FIFA+ is a milestone for ADscholars and a game-changer for brands in the GCC and INSEA,” said Satheesh Kumar, Managing Director at ADscholars. “We’re providing marketers direct access to one of the most passionate fan communities in the world, combined with precise audience targeting and high-impact formats.”
This partnership allows advertisers to engage with fans during some of the most celebrated football moments, from international tournaments to exclusive behind-the-scenes content. It’s an opportunity to connect with audiences when passion is at its peak — building deeper relationships, higher recall, and lasting brand loyalty.
