Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from October is by Arlette Nahas, Regional Marketing Manager, BFL Group.
UAE Government Media Office – Bring Your Impossible
Dropping a flying taxi right into London’s bustling streets is audacious, but it’s hard not to grin when you see the futuristic UAE taxi parked among the old-school icons of London.
After all, the UAE is always at the forefront of technology, always working towards the future, proving once again that it’s not just ahead of the curve; it’s redefining it. Bold move, but maybe keep a parachute handy, just in case.
STC Play – Every Gamer Has a Place
This campaign successfully highlighted the diversity of today’s gaming community.
However, for the campaign to be more impactful, it would benefit from more context-driven storytelling, showcasing how these individuals really integrate gaming into their lives or careers.
The campaign could also use a stronger call to action by offering exclusive games or special offers to encourage people to engage more with the platform and connect with other gamers.
Puck – Win Every Moment Together!
A simple yet impactful approach to promote family bonding through the combination of food and play.
The initiative showcases the pleasure of playing Monopoly, combined with the comfort of enjoying a tasty cheesy snack. This relatable connection resonates well with the experience of family bonding over a game.
A job well done on highlighting how Puck can be part of those precious moments, making them even more delightful.
The strategic humour and the innovative brand positioning approach made Ram’s campaign a success.
The notable move from the typically serious and power-driven tone of truck ads redefines the consumer’s perception towards the brand.
The idea is refreshing, and I can see how it would resonate well with a younger and more diverse consumer base, especially with its ‘can-do’ attitude that empowers its owners to break barriers.
I appreciate the culturally driven initiative that showcases grassroots street cricket players in the UAE.
It focuses on giving recognition to the unsung heroes of the sport, who are generally labour workers with limited access to proper cricket grounds. The spot creates a meaningful emotional connection that captures the audience’s attention.
Aligning with Puma’s global sports ethos, the campaign empowers and honours the dedication of these everyday athletes.
