https://www.youtube.com/watch?v=7o21sJsX4jg
In 2019 there were 4.9 million brand-sponsored influencer posts on social media. In 2020, that estimate rose to 6.12 million and by the end of this year the global influencer economy is predicted to be worth $8bn.
And the industry is changing as fast as it’s growing.
Barely a week goes by without an Instagram update or influencer marketing development. Which may mean the strategies you have been using won’t necessarily produce the same results for you in 2021.
With most brands increasing their spending on influencer marketing, marketers should note these four upcoming trends to ensure they achieve return on their investment.
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