https://www.youtube.com/watch?v=I4oQS4JQ6xo
With the media world standing at a turning point, the unprecedented nature of this year has made it even harder to predict the future.
In 2020, we set aside everything we had known, became agile and did our best to become extremely reactive and creative about the solutions we provided for our clients. Our 2021 predictions are therefore guiding steps, aimed at helping you sustain business growth in the coming year, by reaching and connecting with your audiences, clients and stakeholders in more meaningful ways.
1. Ad spend
Overall the industry’s ad spending will flatten: Ad spend will be maintained as a Covid-19 vaccine is distributed in early 202
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